STORIES
By using a unique blend of social biology, cultural anthropology, Freudian and Jung-based psychology, and many diverse learning theories, we have helped many major corporations throughout the World to discover why and how all our thoughts and ideas are based upon the Three Brain Theory – the Reptilian, the Limbic, and the Cortex – and how to use this information to their benefit in the business world.
STORIES
Each of the following discoveries presents, in a brief but concise manner, a specific example of a successful Archetype Discovery. The discoveries explain the problem or concern, why the organization enlisting our help decided to participate in such a groundbreaking and, some believe, controversial analysis, and the process that I used to discover the cultural biological learning and survival patterns integral to the subject.
CHRYSLER'S PT CRUISER
Create a cult car and sell more than half a million.
This mission was given by chairman Bob Lutz and CEO Bob Eaton.
FOLGER'S COFFEE
How can Folger’s become the leader in the category?
We are selling coffee, and it is a commodity. How can we be different, unique, and successful?
FORESTRY
The Timber Association of California contacted ADW.
They were attacked by activists who did not want them to cut down trees.
They were concerned by an initiative that was going to limit their business.
JEEP
How can a product that is more than 70 years old remain relevant and evolve without losing its identity?
COLGATE CHINA
Toothpaste in China. How to improve sales?
BOEING
How can we compete with the Airbus 380?
SIMPSON DOORS
How do we sell more doors?
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SOME WORDS
FROM OUR CLIENTS
"The Corporate brand study conducted by Dr. Rapaille is probably the best piece of research this company has seen in a long time."
"It was such a thought provoking rich and rewarding experience that I will not forget for the rest of my life."
"The depth of insight and the detail and the precision are far greater than those from traditional studies."
"Dr. Rapaille's powerful insights have proven invaluable in understanding emerging markets and unmet needs of our customers."
"Not a day goes by when I don't hear, see or otherwise experience the archetype discoveries that we have made."
"Working with Dr. Rapaille led us to powerful new discoveries about the essence of Jack Daniel's which have advanced the strategic language we use and fueled organizational confidence in our vision for growth."
"His approach is unlike any other research methodology; it delivers answers to questions that cannot be addressed through traditional focus groups."
"Dr. Rapaille’s approach unlocks deep consumer insights. It’s a game changer in the market.”
"The Corporate brand study conducted by Dr. Rapaille is probably the best piece of research this company has seen in a long time."
"It was such a thought provoking rich and rewarding experience that I will not forget for the rest of my life."
"The depth of insight and the detail and the precision are far greater than those from traditional studies."
"Dr. Rapaille's powerful insights have proven invaluable in understanding emerging markets and unmet needs of our customers."
"Not a day goes by when I don't hear, see or otherwise experience the archetype discoveries that we have made."
"Working with Dr. Rapaille led us to powerful new discoveries about the essence of Jack Daniel's which have advanced the strategic language we use and fueled organizational confidence in our vision for growth."
"His approach is unlike any other research methodology; it delivers answers to questions that cannot be addressed through traditional focus groups."
"Dr. Rapaille’s approach unlocks deep consumer insights. It’s a game changer in the market.”
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