THE CODE
Every thing, every word, has a code imprinted through emotions and reinforced by cultural repetition. Most of the codes are unconscious. The code explains why people do what they do.
CULTURE CODE
COMPANY CODE: Each company has a culture that sometimes has not been chosen. Discovering your company code creates ownership, loyalty, and alignment.
CATEGORY CODE: When you know your category code, your brand can own it and gain an advantage over your competitors.
PRODUCT, SERVICE CODE, BRAND CODE: Your customers have an unconscious imprint of your brand, product, or service. You need to be loyal to your customers and respect your code.
THESE CODES ARE AVAILABLE TO PURCHASE.
BEST OF
CULTURE CODES
Dr. Rapaille’s work for the past 30 years led him to develop a new process for understanding how we are imprinted for the first time.
2019 DISCOVERY ARTIFICIAL INTELLIGENCE
How should AI talk to your customers?
We discovered codes for half of theForbes fortune 100 companies.
2019 LATEST CODE, YOUNGING
We are not living longer, we are living younger. Discovery for MorseLife residences in Florida.
PREVIOUS DISCOVERY, JAPAN
What has been the Japanese first experience with coffee. We helped Japan to become a coffee country. We discovered the code for coffee in Japan.
CULTURE CODE DISCOVERIES - COUNTRIES (26)
THESE CODES ARE AVAILABLE TO PURCHASE.
Each Culture has a code, a verb, and a logic of emotion, which might differ significantly from your own. Becoming aware of this and respecting them ensures you can resonate with customers in this Culture.
SYNDICATED
CODES
Founder of Archetype Discoveries Worldwide
Dr. G. Clotaire Rapaille is an internationally known expert in Marketing, Cultural Archetype Discoveries, Creativity and Innovation.
His unique approach to marketing combines a psychoanalyst’s depth of analysis with a businessman’s attention to practical conceDr. Rapaille has written more than 17 books.
SYNDICATED CODE DISCOVERIES - CATEGORIES (30)
THESE CODES ARE AVAILABLE TO PURCHASE.
The advantage of a Syndicated Discovery is that it gives you a guidebook to succeed.
WHY PLAN
A DISCOVERY
- Understanding – of the unspoken needs of your customer.
- Knowledge – of the unconscious code related to your product, the “Logic of Emotion”. You know the consumers’ unconscious language. You speak ”Archetype.”
- Ownership – Within your organization, the Archetype Managers, the Core Team, and the Archetype Team own the results. They completed the discovery and created the presentation.
- Alignment – Your staff now speak and understand the same language at a gut level. They know the unconscious meaning of their words; they share and bring the Logic of Emotion into awareness.
- Team Building – One of the results of your ownership and alignment is to create a highly motivated team that uses the knowledge of the Archetype and succeeds. For example, the relationship between your Product Managers and the Advertising Agency is transformed.
- A Plan of Action – The purpose of the discovery is not to produce a report or a book but to learn and use a new language. The Action Plan becomes alive. Before the end of the third phase, you start using some of the findings, and we usually have success stories by the end of the ten imprinting groups
- Coaching – You will receive support from the Archetype Discoveries team. You are the champions, and we are the coaches.
- Short-Term Results – These are results you can measure which motivate the rest of your organization to implement the code in your marketing strategy.
- Follow-up – We will help you implement the code from product design to communication: P.R., advertising, motivation of your team, and creation of a corporate culture on code.
A cross cultural teaM
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