CLIENTS & Affiliates
Our greatest reward is when clients reorder.
25 codes for P&G
15 codes for Boeing
17 codes for GM
Archetype Discoveries Worldwide specializes in marketing strategies and has discovered codes for over half of the world’s Forbes Fortune 100 companies.
SOME WORDS
FROM OUR CLIENTS
"The Corporate brand study conducted by Dr. Rapaille is probably the best piece of research this company has seen in a long time."
"It was such a thought provoking rich and rewarding experience that I will not forget for the rest of my life."
"The depth of insight and the detail and the precision are far greater than those from traditional studies."
"Dr. Rapaille's powerful insights have proven invaluable in understanding emerging markets and unmet needs of our customers."
"Not a day goes by when I don't hear, see or otherwise experience the archetype discoveries that we have made."
"Working with Dr. Rapaille led us to powerful new discoveries about the essence of Jack Daniel's which have advanced the strategic language we use and fueled organizational confidence in our vision for growth."
"His approach is unlike any other research methodology; it delivers answers to questions that cannot be addressed through traditional focus groups."
"Dr. Rapaille’s approach unlocks deep consumer insights. It’s a game changer in the market.”
"The Corporate brand study conducted by Dr. Rapaille is probably the best piece of research this company has seen in a long time."
"It was such a thought provoking rich and rewarding experience that I will not forget for the rest of my life."
"The depth of insight and the detail and the precision are far greater than those from traditional studies."
"Dr. Rapaille's powerful insights have proven invaluable in understanding emerging markets and unmet needs of our customers."
"Not a day goes by when I don't hear, see or otherwise experience the archetype discoveries that we have made."
"Working with Dr. Rapaille led us to powerful new discoveries about the essence of Jack Daniel's which have advanced the strategic language we use and fueled organizational confidence in our vision for growth."
"His approach is unlike any other research methodology; it delivers answers to questions that cannot be addressed through traditional focus groups."
"Dr. Rapaille’s approach unlocks deep consumer insights. It’s a game changer in the market.”
SOME OF THE CLIENTS
AND BRANDS WE HAVE WORKED WITH
Affiliates
Jerome Houdremont
Founder / Brand Discoverer, Brainplug.
Passioned by innovation, neuroscience and the collective unconscious. Helps brands to explore their audience and improve their communication through discovering unspoken human needs.
Anand Sankaranarayanan
Co-Founder and Brand Strategist, TMA Global.
Anand collaborates with founders and business leaders, spearheading brand building initiatives. From the US to UAE, Anand crafts brand positioning and strategic narratives that resonate, elevate, and captivate the target audience.
He helps brands find their purpose and get people to care about it. He is recognized as “Top Brand Strategy Voice” on LinkedIn and he also serves on the jury screening council for MMA Smarties X Global + North America marketing awards.
Anand has worked closely with global brands such as Jotun, Citibank, Nippon Paint, Park Hyatt, and Beverly Hills Polo Club. This diverse background has provided him invaluable insights into devising effective brand solutions for businesses.
Jacky Cheung
Managing Director, Founder of WIMI (When Insight Meets Innovation) Consulting Co. Ltd.
Working with ADW since 2008, involved in various topics including toothpaste, whisky, airlines, credit card, HPV vaccine… etc.
Mustafa Kelekçi
Founder and owner of Rockin’ Minds & Dora Research, he has 27 years of qualitative and quantitative marketing research and 13 years of marketing consulting experience. Trained by and worked with Dr. Clotaire Rapaille he has carried out numerous insight projects.
He was the former Deputy General Manager of Bilesim International one of the largest marketing research companies which is acquired by GfK and former General Manager of leading Media Data Monitoring Agency named Bilesim Media acquired by Nielsen.
He founded his own research agency, Dora Research in 2009 and Rockin’ Minds in 2014. Both companies are highly involved in leading edge marketing research projects in Turkey and throughout Europe, the Middle East and Central Asia. He has a special know-how and Board-Level experience on how to use research results in strategic decisions. He is also a mentor at Workinton Incubation Center, helping several start-ups to grow their businesses.
Fernando Luzio
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