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Even if some of our discoveries are proprietary, we can still share results from Syndicated Discoveries or if our client has made the results public.

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Why Some Cultures Advance While Others Don’t

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La Ciudad de las Ideas 2013 “Dangerous Ideas”

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La Ciudad de las Ideas 2013 “Dangerous Ideas”

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The Wisdom of Madness – Clotaire Rapaille – CDI 2009

TOP BOOKS

He has written sixteen books.  His most famous books are The Culture Code, which was #9 on the bestseller list of Business Week and has been translated into twelve languages, and The Global Code.

The Global Code

How a New Culture of Universal Values Is Reshaping Business and Marketing.

The Culture Code

An Ingenious Way To Understand Why People Around The World Live And Buy As They Do.

Move Up

Why Some Cultures Advance While Others Don’t.

El Verbo de las Culturas (The Verb of Cultures)

Find out what your Verb Is.

STORIES

Dr. Rapaille’s work for the past 30 years led him to develop a new process for understanding how we are imprinted for the first time. 

Quality in America

When I embarked on this project, there was a growing consensus among quality professionals that America’s quality revolution was faltering. Many companies, including AT&T, were not producing the promised results as quickly as expected, and for every meaningful gain, there were countless minor setbacks and disappointments.

Discouragement was spreading among management and employees alike. When all so feverishly desired quality improvement, why was it so difficult to achieve?

The Logic of Emotion, The Door Story

One way of coming to grips with a country’s culture is to discover its history, economic development, place in the world, language, literature, and other cultural artifacts from its remote and more recent past. Such exercises allow you to compare one culture with another.

There is a complementary way of acquiring insight into a culture and, perhaps, of learning more about the forces involved, and that is to discover its archetypes.

My Cheese is Dead

Perhaps the best way of explaining the code is to describe what happened when a major French company came to me in America with a perfectly ordinary but baffling problem: its Camembert cheese was enormously successful in France (perhaps the most difficult of cheese markets) and was an utter flop in America. This problem can bedevil even the most effective corporation, forever evading a solution no matter how long it is analyzed.

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