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FREEDOM

through awareness

THE REPTILIAN ALWAYS WINS! I don’t believe what people say. Not because they are lying, but because the have no idea of why they are doing what they do. That’s what I love to discover. This is my passion.

🚀 NEW BOOK COMING SOON - STAY TUNED
🚀 NEW BOOK COMING SOON - STAY TUNED

BE QUANTUM
OR DIE

Our mission in marketing is not to discover what will sell.

It is to discover the customers’ unaddressed, unspoken, and unconscious needs. But real!

We need an alternative to the binary mindset.


WE DISCOVER

THE CODE

We uncover consumers’ unspoken and unarticulated needs and discover the hidden forces behind behaviors.

THESE CODES ARE AVAILABLE TO PURCHASE.

Artificial
Intelligence

Younging

Japan

China

Russia

DR. RAPAILLE

Founder of Archetype Discoveries Worldwide
Dr. G. Clotaire Rapaille is an internationally known expert in Marketing, Cultural Archetype Discoveries, Creativity and Innovation.

His unique approach to marketing combines a psychoanalyst’s depth of analysis with a businessman’s attention to practical concerns.

Dr. Rapaille has written more than 17 books.

IT WILL COME TO YOU

“How many times did you miss an opportunity because you were not ready?

When you are ready and prepared, you already have been there; there is no surprise; it is evident. Napoleon was already Emperor in his mind. Successful immigrants are already Americans in their minds before getting their passports. They were there before! You are not who you are; you are what you are becoming—quantum energy in movement.

Activate your Quantum Mind. Start thinking Quantum. Use Quantum meditation, Quantum vocabulary, Quantum attitude. This is a new reality. Be there ahead of yourself. Stop thinking old binary either/or reality. You are not old or young but both and more.

Remember, everything is in your mind. Everything is your creation. Your Quantum mind can create reality! Be three or more all the time. Never look back or become a salt statue. Never stop discovering.”

Dr. Clotaire Rapaille

16 BOOKS, 17 SOON !

He has written sixteen books.  His most famous books are The Culture Code, which was #9 on the bestseller list of Business Week and has been translated into twelve languages, and The Global Code.

The Global Code

How a New Culture of Universal Values Is Reshaping Business and Marketing

The Culture Code

How a New Culture of Universal Values Is Reshaping Business and Marketing.

Move Up

Why Some Culture Advance While Others Don’t.

SOME WORDS

FROM OUR CLIENTS

Beth Comstock, CMO, General Electric

"The Corporate brand study conducted by Dr. Rapaille is probably the best piece of research this company has seen in a long time."

Grace Han, Division Expertise, LG Electronics

"It was such a thought provoking rich and rewarding experience that I will not forget for the rest of my life."

Mr. Soucare, President Pfizer, France

"The depth of insight and the detail and the precision are far greater than those from traditional studies."

Ellen J.Kullman, CEO, DuPont Company

"Dr. Rapaille's powerful insights have proven invaluable in understanding emerging markets and unmet needs of our customers."

Dave Bostwick, Dir. Market. Research, Daimler Chrysler

"Not a day goes by when I don't hear, see or otherwise experience the archetype discoveries that we have made."

Jack V.O Kennard, Vice President, Brown-Forman Beverages

"Working with Dr. Rapaille led us to powerful new discoveries about the essence of Jack Daniel's which have advanced the strategic language we use and fueled organizational confidence in our vision for growth."

Kevin Keller, VP Internet Marketing, GMAC Insurance

"His approach is unlike any other research methodology; it delivers answers to questions that cannot be addressed through traditional focus groups."

Charlotte R. Otto, Global External Relations Officer, Procter & Gamble

"Dr. Rapaille’s approach unlocks deep consumer insights. It’s a game changer in the market.”

Beth Comstock, CMO, General Electric

"The Corporate brand study conducted by Dr. Rapaille is probably the best piece of research this company has seen in a long time."

Grace Han, Division Expertise, LG Electronics

"It was such a thought provoking rich and rewarding experience that I will not forget for the rest of my life."

Mr. Soucare, President Pfizer, France

"The depth of insight and the detail and the precision are far greater than those from traditional studies."

Ellen J.Kullman, CEO, DuPont Company

"Dr. Rapaille's powerful insights have proven invaluable in understanding emerging markets and unmet needs of our customers."

Dave Bostwick, Dir. Market. Research, Daimler Chrysler

"Not a day goes by when I don't hear, see or otherwise experience the archetype discoveries that we have made."

Jack V.O Kennard, Vice President, Brown-Forman Beverages

"Working with Dr. Rapaille led us to powerful new discoveries about the essence of Jack Daniel's which have advanced the strategic language we use and fueled organizational confidence in our vision for growth."

Kevin Keller, VP Internet Marketing, GMAC Insurance

"His approach is unlike any other research methodology; it delivers answers to questions that cannot be addressed through traditional focus groups."

Charlotte R. Otto, Global External Relations Officer, Procter & Gamble

"Dr. Rapaille’s approach unlocks deep consumer insights. It’s a game changer in the market.”

A cross cultural teaM

WE HAVE OFFICES ALL OVER

THE WORLD

Palm Beach

New York

Sao Paulo

Istanbul

St. Petersburg

Luxemburg

Hong Kong

Seoul

Chennai