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Archetype discoveries

You never have a second chance to have a first experience.

FEEDOM THROUGH AWARENESS

Our higher purpose is to discover unconscious patterns or codes that precondition how people in a given culture think and behave.

WHAT

WE DO

It is very difficult to create a brand. It is very easy to destroy it. Everything, the name, the products have to be ON CODE. 

Mistakes are easily made. A Big Mini? A Small Limousine? A Shy Rolls-Royce? 

When you know the CODE, you don’t make these mistakes.

WHAT WE DISCOVER

We don’t believe what people say. Not because they are lying but because they have no idea why they are doing what they do. How many times has traditional marketing research been wrong? England will never leave Europe? Americans want small cars? Hillary is going to be President? When you know the code, you know why they were wrong!

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OUR MISSION

Technology is changing at an exponential rate. Our mind’s evolution is very slow.

Our mission is to bridge the GAP between technology and the collective mind. Some people will always be behind. Some people are ahead of their time—your choice. Be ahead, be there before anybody.  Just think about it.

At ADW, we are DISCOVERERS. We discover unchartered territories in the Collective Mind.

SOME WORDS

FROM OUR CLIENTS

Beth Comstock, CMO, General Electric

"The Corporate brand study conducted by Dr. Rapaille is probably the best piece of research this company has seen in a long time."

Grace Han, Division Expertise, LG Electronics

"It was such a thought provoking rich and rewarding experience that I will not forget for the rest of my life."

Mr. Soucare, President Pfizer, France

"The depth of insight and the detail and the precision are far greater than those from traditional studies."

Ellen J.Kullman, CEO, DuPont Company

"Dr. Rapaille's powerful insights have proven invaluable in understanding emerging markets and unmet needs of our customers."

Dave Bostwick, Dir. Market. Research, Daimler Chrysler

"Not a day goes by when I don't hear, see or otherwise experience the archetype discoveries that we have made."

Jack V.O Kennard, Vice President, Brown-Forman Beverages

"Working with Dr. Rapaille led us to powerful new discoveries about the essence of Jack Daniel's which have advanced the strategic language we use and fueled organizational confidence in our vision for growth."

Kevin Keller, VP Internet Marketing, GMAC Insurance

"His approach is unlike any other research methodology; it delivers answers to questions that cannot be addressed through traditional focus groups."

Charlotte R. Otto, Global External Relations Officer, Procter & Gamble

"Dr. Rapaille’s approach unlocks deep consumer insights. It’s a game changer in the market.”

Beth Comstock, CMO, General Electric

"The Corporate brand study conducted by Dr. Rapaille is probably the best piece of research this company has seen in a long time."

Grace Han, Division Expertise, LG Electronics

"It was such a thought provoking rich and rewarding experience that I will not forget for the rest of my life."

Mr. Soucare, President Pfizer, France

"The depth of insight and the detail and the precision are far greater than those from traditional studies."

Ellen J.Kullman, CEO, DuPont Company

"Dr. Rapaille's powerful insights have proven invaluable in understanding emerging markets and unmet needs of our customers."

Dave Bostwick, Dir. Market. Research, Daimler Chrysler

"Not a day goes by when I don't hear, see or otherwise experience the archetype discoveries that we have made."

Jack V.O Kennard, Vice President, Brown-Forman Beverages

"Working with Dr. Rapaille led us to powerful new discoveries about the essence of Jack Daniel's which have advanced the strategic language we use and fueled organizational confidence in our vision for growth."

Kevin Keller, VP Internet Marketing, GMAC Insurance

"His approach is unlike any other research methodology; it delivers answers to questions that cannot be addressed through traditional focus groups."

Charlotte R. Otto, Global External Relations Officer, Procter & Gamble

"Dr. Rapaille’s approach unlocks deep consumer insights. It’s a game changer in the market.”

A cross cultural teaM

WE HAVE OFFICES ALL OVER

THE WORLD

Palm Beach

New York

Sao Paulo

Istanbul

St. Petersburg

Luxemburg

Hong Kong

Seoul